FABLS

Social media and blog.Off your mind.

Posts, blog articles and replies to comments, written every week and published on schedule. You just say yes.

An example week

  • Instagram3 posts
  • Facebook3 posts
  • LinkedIn2 posts
  • Blog1 article
  • Commentsreplies ready
    or drop a .pdf, .txt, .md or .csv here

    Ideas to start from

    From nothing to full coverage

    From an empty profile
    to every channel covered.

    Learned, planned, written, published, watched and reported: one product, and one person's yes before anything goes out.

    1. 1Set up

      Give FABLS your website or a few documents. It learns the business: what you sell, how you sound, your colours. Then a guide takes each profile, platform by platform, from empty to finished.

      The brand screen: what FABLS learned about Malina Bakery from its website.
    2. 2Plan

      Goals and personas first, then three to six months of dated slots across every channel, holidays and paid slots included. Every campaign has its own calendar.

      A campaign in FABLS: its brief, how it is going, and its plan.
    3. 3Create

      A writer drafts every slot about a week ahead: posts, carousels, reels, blog articles, ads. Each draft says what to check, and waits for one person's yes.

      The publishing queue: drafts waiting for approval, each with what to check first.
    4. 4Run

      Approved posts go out at their time. Every comment, message and review comes back to one inbox with a reply already drafted, and what needs a person is counted in red.

      The inbox: comments from every channel, with the writer's draft reply.
    5. 5Learn

      Every number is kept as a series. Reports set this period against the last, say what worked, and feed the next plan. A weekly and a monthly report write themselves.

      The reports screen: published, delivery, engagement and reach, against the last period.

    How each part works

    The whole workspace

    Everything it takes,
    in one place.

    A team with roles, tasks nobody can drop, channels with what each can do, and rewards for the work. These are the real screens of the demo: Malina Bakery, a made-up two-shop bakery.

    Home: What waits for you, what is going out next, and how the month is going.
    HomeWhat waits for you, what is going out next, and how the month is going.
    Channels: Each channel you connected, with what it can do and when it last synced.
    ChannelsEach channel you connected, with what it can do and when it last synced.
    Team: Owners, managers, editors and viewers. A button your role cannot use is not shown.
    TeamOwners, managers, editors and viewers. A button your role cannot use is not shown.
    Tasks: Who does what, by which day, against which campaign. Urgent first.
    TasksWho does what, by which day, against which campaign. Urgent first.
    Rewards: Points for the work you do, levels that pay for some of the AI writing, and a few games.
    RewardsPoints for the work you do, levels that pay for some of the AI writing, and a few games.

    Why this one

    The hard part was never writing a post.

    Anything will write you a post. What nobody gives you is the six months of decisions around it — who is speaking, about what, how often, on which channel, and whether last month did anything. FABLS is built around those decisions, and the writing falls out of them.

    A plan that runs months ahead

    A content queue is a list of things somebody has to keep topping up. A plan covers a stretch of calendar. It knows which themes are still unsaid, keeps every channel in balance, and knows that August is quiet and September is not.

    Because it is dated, you can look at the second week of November today and see what is meant to happen. Nothing in it is fixed: move a post, drop one or add one, and the rest holds.

    Week of 17 NovemberPlan · 4 slots
    • MoInstagramBehind the counter — this week's bake, with your own photo.
    • WeBlog"Why the rye takes thirty-six hours" — long form, one idea.
    • ThFacebookOpening hours over the long weekend, said plainly.
    • ·Theme balanceCraft 40% · Practical 35% · Seasonal 25%. On track.
    • SaInstagramSaturday queue, one line and a photograph.

    Compiled from the six-month planEvery slot has an owner

    Your hand stays on the channel

    Every channel starts at approve. A writer drafts, the draft waits, an owner or a manager reads it and approves it, and only then does it publish. That is the default, and it stays that way until a manager changes it.

    Autopilot is a switch a manager flips on purpose, per channel, in a campaign — Instagram on autopilot while the blog stays on approval, say. A channel can also be drafts only, and FABLS never publishes to it. Nothing goes out in your name that a person did not approve or deliberately put on autopilot.

    Waiting for you3 drafts
    • 1Instagram · Ola"Ready at seven. The rye took its time tonight, which is how we like it."
    • 2Blog · The editor1 140 words, with a featured picture.
    • !CaveatThe writer asks you to check the price in the Facebook draft.
    • 3Facebook · MarekLong-weekend hours. Two sentences.

    Approve, rewrite with a note, or editAutopilot: off

    A report somebody can actually hand over

    The report starts with the plan: what was planned against what was published, per channel and per day. Then the top posts, the failures, and the numbers each platform reported — collected an hour after a post goes out, then after one, three, seven and 28 days.

    It lives in FABLS rather than in an inbox, and it downloads as CSV, so a month can go to a client or into a spreadsheet without anyone copying figures by hand on the last Friday of the month. Where a platform gives no number, the report shows none.

    Report · NovemberIllustration
    • 1Planned vs published17 slots planned, 16 published, 1 didn't go out.
    • 2By channelBlog 4 · Facebook 6 · Instagram 6.
    • 3Top postsRanked by each platform's own numbers, never typed in by hand.
    • 4FailuresOne Instagram post, in Instagram's own words.

    Per channel and per dayDownload as CSV

    Your accounts stay yours

    FABLS publishes through castomAPI using a key that belongs to you: to your Facebook Page, your Instagram account, TikTok, your X account, your LinkedIn profile and company Page, Pinterest, Threads, YouTube, Google Business Profile and your WordPress site. Reels and videos go out by themselves too, from a file you upload once. Revoke the key and FABLS can no longer publish; there is no separate arrangement to unwind.

    Content your writers draft is yours. So are the writers: they are documents on your castomo account, the same shape as dash-b's assistants, and they leave with you.

    ConnectedYour key
    • WWordPressYour site, via the castomo plugin. Articles with a featured picture.
    • fFacebook PageYour Page: a text post, a link, pictures or a reel.
    • ◎InstagramYour account: one picture, a carousel of 2–10, a reel or a story.
    • ♪TikTokYour account, for video: FABLS drafts the caption and posts the video at the slot's time.
    • XXYour own developer app: a post, a thread or a poll, with up to four pictures or one GIF.
    • inLinkedInYour profile or company Page: a post, a picture, a video or a PDF.
    • +Pinterest, Threads, YouTube, Google BusinessPins, threads, videos and local posts, with their comments and reviews.
    • ≡Publishing queueWaiting for approval, going out, didn't go out, published.

    One castomo accountOne wallet across the family

    The comments come back to one inbox

    When people comment under a post, write to the account or leave a review, it comes back to one inbox: comments on Facebook, Instagram, Threads, YouTube, TikTok, LinkedIn Pages, X and WordPress, private messages on X, Messenger and Instagram, and reviews on Google Business Profile and Facebook. Facebook and Instagram tell FABLS the moment something is written; elsewhere FABLS looks by itself, and again whenever you press "Check for new comments".

    The post's writer reads each item and drafts a reply in the sender's language, and an owner or a manager sends it. A channel can let a reply to a plain question or a thank-you go out by itself; a complaint, a lead, a private message or a review of three stars or fewer always waits for a person. Spam and abuse can be hidden in one press.

    Inbox · SaturdayIllustration
    • 1Question · Facebook"Are you open on Sunday?" A plain question, answered by itself on a channel whose replies are on autopilot.
    • 2Complaint · Instagram"My order arrived cold." The reply is drafted and waits for a person, as complaints always do.
    • !Touches moneyA question about a refund. The writer marks it, so it waits for a person too.
    • 3Spam · WordPressSet aside by itself, and brought back with one press.

    Owners and managers sendEach reply goes out once

    Paid reach, on your own ad accounts

    FABLS can create a Google Ads search campaign on your account, compose a Meta ad of its own, or boost a post that already went out. You set the budget, the audience and the words, and the campaign is sent to Google or Meta paused. Nothing spends until an owner or a manager approves it, and ads never go on autopilot.

    It is bring-your-own: your Google Ads account, your Meta ad account. You pay Google or Meta directly, and FABLS never holds the money. It shows each ad account's payment status and what is left of the balance, warns you before a campaign runs dry, and links to the platform's own billing page, where the money is added.

    How ads work in FABLS

    Campaign · celebration cakesIllustration
    • 1CampaignSearch, maximize clicks, a daily budget you set.
    • 2KeywordsExact, phrase or broad, chosen one by one.
    • 3The adThree to fifteen headlines of up to 30 characters, two to four descriptions.
    • !WaitingNothing is spent until an owner or a manager approves it.

    You pay the platform, not castomoAn approver starts it

    Part of one family,
    and useful on its own.

    FABLS is the part of the castomo line that speaks in public. dash-b is where a writer can be adopted from; clickSomo talks to people who are already your contacts; castomAPI carries every post FABLS publishes. castoMIND uses FABLS for the social half of a product launch.

    One castomo account signs into all of them, and one wallet pays for all of them. None of which you need in order to use this: you can connect one WordPress site and never touch anything else.

    The honest bit: a writer you composed in five minutes drafts like a writer you composed in five minutes. The first fortnight is spent correcting things — a phrase that is not how you talk, a claim you would never make. You rewrite with a note, edit by hand, and sharpen the writer so the next draft starts closer. What you get is a first draft of every post, with the caveats a person should check.

    What's new

    FABLS keeps learning.
    Here is what is new.

    Since it opened on 3 September 2026, FABLS has learned to run a brand as a team, to show you around or do the step for you, to listen when you talk, and to let AI agents work under the owner's rules. Its newest chapter is the five jobs themselves: set a profile up, plan with a strategy, create from anything, run every conversation, and learn from its own results.

    Alongside them came ads and boosts on your own accounts, private messages and reviews, and ten channels. Before that, 0.26.0 brought X, LinkedIn and Google Ads, and 0.19.0 brought back the comments people leave under the posts FABLS published.

    See every release

    Latest releasesIn the app today
    • 1The five jobsSet up, Plan, Create, Run and Learn, with ads, boosts, messages and reviews.
    • 20.26.0X, LinkedIn and Google Ads.
    • 30.20 – 0.25More languages, display settings and polish.
    • 40.19.0The comments inbox.
    • 50.18.0Drafting, publishing and reports.

    Newest firstEvery release on What's new

    Tell us about your business.
    See your first month.

    A few sentences are enough to see your first month planned.

    Try the demo Open FABLS Talk to a person

    Illustrations by GetIllustrations.com (Hipster pack).