Integrations · Instagram
The grid fills.You take the photographs.
FABLS publishes a picture, a carousel of two to ten, a reel or a story to your Instagram business account, and brings back the comments, the tags and the direct messages, each with a reply already drafted.
Without it
The caption you
write three times.
Instagram is the channel that cannot be improvised: a picture has to exist, be the right shape, wait for its caption and go out when people look. By hand, that is a camera roll, a draft that sits in the app for a week and a reply thread you check in bed.
- 1ChooseScroll the camera roll for the one that works.
- 2CaptionFrom a blank box, again.
- 3TagEnough to be found, not enough to look desperate.
- 4Post, then watchThen check back for comments.
One post at a timeWith FABLS: the whole month
From your picture
to the feed.
One post, one week
A caption for your picture
A week ahead the slot's writer drafts the caption for the format the plan chose: a single picture, a carousel, a reel or a story. The pictures are yours, uploaded in the app or linked by address, or drawn from an idea in your brand's colours.
A person says yes
An owner or a manager approves the post. Nothing is published on Instagram without that, unless a manager has put the channel on autopilot.
FABLS builds it and waits for Instagram
Instagram publishes in two steps: it makes a container for the post, then publishes it once it is ready. FABLS makes the container, checks on it — for longer when it holds a video — and publishes only when Instagram says it is ready.
The comments come back
Comments under any post, tags and direct messages come back to the inbox with a reply drafted. Instagram threads are one level deep, so a reply goes to the first comment of the thread.
What FABLS does on Instagram
Three shapes of post, and what comes back from them.
One picture
The simplest post and often the best one: your picture, a caption in the writer's voice, the hashtags the plan allows.
A carousel of two to ten
Several pictures in one post, swiped through, for the before and after, the five steps, the whole shelf.
Reels and stories
A reel from a video you upload, a story from a picture or a video.
Comments back, one level
Comments on every post reach the inbox, with tags and, once switched on, direct messages. Off, draft or autopilot per channel; draft is the default.
Insights
Numbers for pictures, reels and stories, from Instagram's own insights, in the same report as the other channels.
Set up · Plan · Create · Run · Learn
Five jobs.
What FABLS does with each.
The same five jobs on every platform, as far as the platform lets an app like FABLS go. Where it stops, the table says so.
| Job | What FABLS does |
|---|---|
| Set up | A guide to a professional account linked to your Page, with the profile kit beside it: texts at Instagram's limits, the profile picture, highlight covers and first-post pictures, the action button, the bio link with its tracking tags and three first posts. When you ask, FABLS reads the live profile and sets each field beside the kit.Where it stops: The check changes nothing on Instagram, and buttons and alt text cannot be read, so they are ticked by hand.Read the Instagram guide |
| Plan | Instagram takes its share of the campaign and its own dated slots in the plan, set in your time zone and at the hour the account's own posts have done best at. On a campaign set to ads or both the plan also holds paid slots for a boost. |
| Create | A writer drafts in Instagram's formats: a picture, a carousel of two to ten, a reel or a story, with a caption and its hashtags. Reels are uploaded once and published by FABLS; a first comment can follow the post; a picture can be drawn from an idea. A picture or reel that is live can be boosted.Where it stops: A post needs a picture or a video; text-only posts are not offered. |
| Run | Once approved, FABLS publishes the picture, carousel, reel or story at its slot's time. Comments under any post on the account, FABLS's or not, reach the inbox as they are written; a reply goes under the thread's first comment. A comment can be hidden or deleted, and direct messages are answered the same way once a person switches them on.Where it stops: A tag in somebody else's post is shown but cannot be answered: Instagram gives an app no way to comment there. A direct message can be answered only within 24 hours of the person's last one. |
| Learn | The account's figures day by day: followers, following and posts, and each day's reach, profile views, website clicks and accounts engaged. Post numbers are collected after publishing, as Instagram reports them, with views for reels.Where it stops: A number Instagram did not send is shown as missing, never as zero. |
Why this one matters
Instagram is where a picture-first business is judged in about a second. A feed that goes quiet reads as a business that did, and a feed that arrives in one burst reads as a campaign. The plan's rhythm is what makes it look like an ordinary Tuesday.
The pictures are yours. Use your own, or let FABLS draw one from an idea in your brand's colours — and your own bad photograph of your own counter still beats a good photograph of somebody else's.
Why it is built this way
- Linked through your PagesInstagram has no consent screen of its own here: FABLS links the business accounts behind the Facebook Pages you already connected, through castomAPI, on your own key.
- Pictures Instagram can fetchInstagram fetches the picture from an address, so pictures uploaded in the app are kept public. You can paste an address instead.
- Once, never twiceA slot is committed as publishing before the call. A lost answer is confirmed by a person, never retried blindly.
- A person in the loopApproval first, autopilot only by a manager's switch, and a complaint always waits for a human.
What is not here
Text-only posts are not offered: Instagram needs a picture or a video. A tag in somebody else's post can be read but not answered, and a direct message only within 24 hours of the person's last one.
Do I need a Facebook Page first?
Yes. The Instagram business account is linked through a Facebook Page that is already connected, so connect the Page first.
Can FABLS make the pictures?
No. Upload yours in the app or paste an address.
Ten other doors.
Same key, same plan.
Every one of them is connected the same way and answers to the same plan.
You bring the pictures.
FABLS brings the calendar.
Connect the account once and the feed has a rhythm. The only thing left for you to do is the part that was always yours: pointing the camera.
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