Run
Every comment, message and review,in one queue.
Publishing is half of running a channel. The other half is the person who writes under the post, the message that arrives at nine in the evening, the review that gives two stars. FABLS brings all of it to one inbox, reads each item, drafts the reply in the post's own voice, and lets a person send it. Abuse can be hidden, a team can share the queue, and a pause button stops everything the day the news turns bad.
What comes in
Four kinds of thing
people say to a brand.
Comments under your posts on Facebook, Instagram, Threads, YouTube, TikTok, LinkedIn, X and WordPress, including posts made outside FABLS and ads. Mentions and tags: where X names the account, and where Instagram tags it. Private messages: X, Messenger and Instagram. Reviews: Google Business Profile reviews, and what Facebook calls recommendations.
Facebook and Instagram tell FABLS the moment something is written, so a comment reaches the inbox instead of waiting for the next look. Everywhere else FABLS looks by itself, hourly, and whenever you press "Check for new comments". Each look is a castomAPI call on the wallet of whoever connected the channel.
FABLS keeps the name the platform shows and the words. Never an e-mail address, an IP address or a platform id.
- 1Comment · Facebook"Are you open on Sunday?" A plain question, answered by itself on a channel whose replies are on autopilot.
- 2Message · Messenger"Can you deliver on Sunday?" The reply can still go out: the person wrote less than a day ago.
- !Review · Google · 2 starsPublic, under the business's name. Autopilot never answers three stars or fewer, so it waits for a person.
- 2Comment · InstagramA scam link. Hidden by the channel's policy, one press to show it again.
Owners and managers sendEach reply goes out once
Drafted, then sent
The writer drafts.
A person decides what goes out.
Every item is read first: a question, praise, a complaint, a lead, spam or something else; how it feels; whether it touches money, health, safety, the law or personal data. Then the post's writer drafts a reply in the language it was written in.
Three settings per channel
Off collects and drafts nothing. Draft, the default, drafts every reply for a person to send. Autopilot sends a plain question or a thank-you by itself, when it is not negative or sensitive and nothing is left to check, at most twenty an hour.
Always a person
Complaints, leads and anything sensitive wait, whatever the setting. So does every review of three stars or fewer, and a Facebook recommendation that does not recommend you. Messages are off until a person switches them on, channel by channel.
Meta's 24 hours
Messenger and Instagram let a reply go out only within a day of the person's last message, and FABLS never works around it. Past it, the draft waits, Send is switched off, and the row says until when a reply was possible.
Moderation
Abuse is hidden in a press.
Nothing is deleted in silence.
Every act is done where the comment lives, goes in the activity log with who did it, and says plainly when a platform does not allow it.
Hide, and show again
On Facebook, Instagram, X, Threads and YouTube. A hidden comment stays on the platform, out of sight, and returns with one press. Editors can hide.
Delete, block, hold
Delete on Facebook and Instagram, block an author on X, a ban on YouTube, and on WordPress approve a held comment, mark spam or trash it. These cannot be undone from FABLS, so they ask first and need an owner or a manager.
A policy per channel
An owner or a manager can let FABLS hide spam and abuse by itself: harassment, hate, threats and scam links. It never deletes, never blocks and never touches a threat, and everything it hid is in a "Hidden by FABLS" view to review.
The honest bit: Threads and YouTube allow no delete of a stranger's comment, and Instagram lets an app read a tag but not answer it. FABLS shows what each platform allows, and where one allows nothing, the comment says why.
A team's inbox
Who is doing what,
and how long it has waited.
Give a conversation an owner and leave a note nobody else sees. Keep the answers you give again and again as saved replies, with the commenter's name and your brand filled in, and read through them before they are used: a saved reply never goes out on autopilot. Set how fast the first answer should be, and a badge says when one is overdue.
Filter by intent, by mood or by person, act on many at once, and see when a colleague is already writing, so two people do not answer the same message. The inbox report counts it all: volume, the median time to a first answer, the mood over time, the mix of intents, how much autopilot answered, and the numbers per person.
- 1OwnerAssigned to Marek, with a note: "customer since 2019, be generous".
- 2Saved reply"Hi {name}, thanks for writing to {brand}." Filled in, then read.
- !OverdueThe first answer is later than the target set for this channel.
- 3Someone is replyingOla has the draft open. A second person is told before writing.
Filters and bulk actionsNumbers per person
When nobody is looking
Alerts, a health check,
and a pause button.
- AlertsAn e-mail digest of what is waiting, for each person who asks for it. A warning when negative comments surge, when a token will expire within seven days, and when a channel has been disconnected. Channels are also synced every night.
- Channel healthOne status per channel, ok, worth a look or needs somebody now, with the reasons beside it: posts that failed, a plan falling behind, comments waiting too long, followers falling or reach dropping, and the place where each is fixed.
- The pause buttonOne press holds every scheduled post, reply and message of a brand, for the day the news turns bad. Anyone can press it; an owner or a manager resumes. Nothing is lost, and nothing goes out in between.
The reply is drafted.
The decision is yours.
Open the demo and see the queue of a bakery, with a review, a message and a spammer in it.
Try the demo Learn