What's new

In short

What works today.
What is not here yet.

Works todayFABLS today

1Sign-inOne castomo account, the app at app.fabls.io, in English, Polish, Dutch, Danish, Arabic, Hebrew and Yiddish.
2Brands and teamsRoles, invitations, approvals, comments, tasks and the bell.
3WritersPersonas with pinned skills: five ready-made, generated with AI, or adopted from dash-b.
4CampaignsPlanned by the AI planner, the free rule generator or by hand, on a calendar of dated slots.
5ChannelsTen: a Facebook Page, an Instagram account, TikTok, a WordPress site, X, LinkedIn (a profile or a company Page), Pinterest, Threads, YouTube and Google Business Profile, through castomAPI with your own key — for X, the keys of your own developer app.
6The assistantShow me or Do it, full screen, hands-free voice.
7AI agentsOver MCP, under the brand owner's policy.
8AI tokens100 free every month.
9RewardsPoints, a level that pays AI tokens and days of FABLS Pro, quests, a streak, badges, a shop and three short games.
10The FABLS APIAn agent's token also works on the REST API and through castomAPI, under the same owner policy.
11DraftingEach slot's writer drafts the post about a week ahead, with the caveats a person should check.
12PublishingTo all ten channels through castomAPI at the slot's time, once an owner or a manager approves: posts, threads, carousels, reels and videos, local posts.
13The publishing queueWaiting for approval, going out, didn't go out, published.
14ReportsPlanned against published, top posts, failures and a CSV, from each platform's numbers.
15The inboxComments, mentions, private messages on X, Messenger and Instagram, and reviews on Google and Facebook, each with a reply drafted by the writer.
16Google AdsSearch campaigns on your own Google Ads account, with location, language, schedule and negative keywords, sent paused. One starts only when an owner or a manager approves it.
17Meta ads and boostsA Meta ad composed from a campaign, or a boost of a post that is live, on your own ad account, created paused and started only on approval. Each ad account shows its payment status and its balance.
18Set upA guide for each platform, the profile kit, a check after you connect, and the profile fields FABLS can send.
19CreateA post from scratch, from a web address, a text or a document, or a launch pack, with pictures drawn from the idea.
20LearnThe ledger, the numbers as a series, tests, brand memory, and weekly and monthly reports.

Live at app.fabls.ioUpdated October 2026

Not here: WhatsApp conversations, Display and Performance Max campaigns, and boosting a video on TikTok or X. Where a platform gives an app no way to write a profile, the guide stays a list of steps you tick by hand.

Every release

Newest first.
Back to day one.

The brand screen has tabs: General, Strategy, Settings, Occasions and Learn the brand, so each part of a brand is one click away instead of one long page.
E-mails that look right with images blocked: the logotype is drawn in CSS and the artwork sits on a panel in the brand's own colour, so a mail without its pictures still reads as that brand.
A red number in the menu: each place that has something waiting for you shows how many, so you see what needs a person before you open it.

Set up: a step-by-step guide for each platform, the profile kit kept per brand, progress saved per step, a check after you connect that reads the live profile and ticks the steps, and profile fields FABLS can send where a platform allows it.
Plan: goals, personas, channel mix and pillar weights; an occasions calendar; paid slots in the planner that spend each channel's share of the budget; the planner reads the brand's memory and the best time to post.
Create: a post from scratch, posts from a web address, a text or a document, and a launch pack; pictures drawn from the idea in four crops; reels and videos published by FABLS; a first comment, a call to action, tracking tags and hook variants.
Ads and boosts: Meta ads composed from a campaign, a boost of a live post, and Google Ads with location, language, schedule and negative keywords. Each ad account shows its payment status and what is left of the balance, warns you before a campaign runs dry, and links to the platform's billing page. FABLS never holds the money.
Run: private messages on X, Messenger and Instagram; reviews on Google Business Profile and Facebook; comments on Threads, YouTube, TikTok and LinkedIn Pages; hide, delete and block; a team inbox with owners, notes, saved replies and first-response targets; alerts; a pause button.
New channels: Threads, YouTube, Google Business Profile with posts of every kind, LinkedIn company Pages, and TikTok published by FABLS itself.
Learn: every action in a ledger, channel numbers kept day by day, reports that compare periods, tests judged in plain words, brand memory read before every plan and draft, and AI reports every week and month.
Blog: a keyword, a meta description, internal links and a FAQ, clusters around a pillar article, and a WordPress draft or scheduled post.

X: connect with your own X developer app — an API key, an API key secret, an access token and an access token secret from developer.x.com, made in your own developer project with Read and Write permission. castomAPI checks and seals them; FABLS passes them on once and never stores them, and there is no X consent screen. The API access, quota and credits are those of your own X developer account, never ours. A post is up to 280 characters, with links, up to four pictures or one GIF; a thread is several posts in a row; a poll has two to four options and stays open for up to seven days; you choose who can reply; and a published post can be deleted. FABLS does not upload video to X, and does not like, repost, quote, search or hide replies.
Scheduling: X has no publish-later of its own, so FABLS keeps the schedule itself. An approved post waits in FABLS and goes out at the slot's time.
Mentions: mentions in the conversation under a post FABLS published on X come to the inbox, and a reply goes out once. The report shows the public numbers X gives; a number X does not give is shown as missing, never as zero.
LinkedIn: you authorise on LinkedIn itself, through castomAPI's dashboard — FABLS sends you there, then you return and press "I have connected it". Your personal profile only for now; company pages wait for LinkedIn's approval, and there is no date. A post is up to 3,000 characters with one picture, one MP4 video or one PDF of up to 15 MB. You choose its visibility (public, connections or signed-in members), whether to keep a LinkedIn draft or publish, and whether it can be reshared; a draft can be published later, the text of a published post can be edited, and a post can be deleted. FABLS keeps the schedule itself here too.
No inbox and no numbers on LinkedIn: it gives no comments, reactions or analytics to this kind of app, so LinkedIn has no inbox and the report shows none for it.
Google Ads, bring-your-own: on the Channels page, press "Connect Google Ads" and give your own Google Ads developer token, and Google's permission either by signing in with your own Google Cloud OAuth client or with a refresh token you already hold. castomAPI checks them with Google and seals them; FABLS never keeps them. You pay Google directly, castomo never funds an ad, and the daily operations quota is your token's own. An ad account takes nothing from your plan's channel count.
Campaigns: on a campaign set to ads or both, with a budget, compose a Google Ads search campaign: a daily budget within the campaign's hard cap, bidding (maximize clicks or manual CPC) with a maximum cost per click, an ad group, up to 50 keywords, exact, phrase or broad, and a responsive search ad with 3 to 15 headlines of up to 30 characters, 2 to 4 descriptions of up to 90, a final URL and two display paths. A writer can draft the ad and the keywords for you to read and change.
Approval: you save a draft, then "Send to Google Ads (paused)". The campaign is created paused on your account, and nothing spends until an owner or a manager presses "Approve and start", which is recorded with their name. Pausing needs no approval; a new daily budget does. Ads never go on autopilot, and an AI agent cannot start a campaign or change its budget.
Numbers: "Show the numbers" reads a campaign's cost, impressions, clicks and conversions from Google for the dates you choose. Each look costs one castomAPI token.
In plain words: the errors say what they mean — a developer token not yet approved for Basic access, a castomAPI wallet to top up, a rate limit to wait out.
Not built: Meta ads (ads on Facebook and Instagram), image generation, LinkedIn company pages, reports sent by e-mail and follower-growth charts. In Google Ads, only Search campaigns, and an ad's words cannot be changed once the campaign is on Google.

More languages: the app is also in Dutch, Danish, Arabic, Hebrew and Yiddish, mirrored right to left where the language runs that way. Settings has a Language tab and a Display tab with four text sizes.
The Introduction pays once: finishing the welcome tour earns Rewards points, once per person, and FABLS has badges of its own.
Media library: add one of castomo's own royalty-free pictures to a post, with no credit owed.
Fixes after bug reports: a post's row says why it will not go out, and the clock and the time zone follow your browser. A campaign's channel shares have "Split evenly" and "Balance the others".
An instruction always has its button: a box that tells you what to do carries the button or link that does it. A long list, such as the time zone, is a searchable list.
Smaller changes: the assistant's microphone answers every press, an invitation e-mail says why it came, learning a brand from its website is fixed and its failures read as plain sentences, and fabls.io's header button shows your name when you are signed in to the app.

The comments inbox: comments people leave under the posts FABLS published — or that were marked published with their platform id — on Facebook Pages, Instagram and WordPress come back to one inbox, through castomAPI. On WordPress, only the comments the site has approved. FABLS collects only what sits under posts it knows, never a whole Page's comments. TikTok gives no comments to this kind of app, so TikTok has no inbox.
Looking, paced by the post's age: every 30 minutes for its first 6 hours, every 3 hours up to 2 days, then daily up to 14 days — and "Check for new comments" whenever you press it. Each look is a castomAPI call on the wallet of whoever connected the channel.
Reading and drafting: the post's writer reads each comment — a question, praise, a complaint, a lead, spam or something else; its sentiment; whether it touches money, health, safety, the law or personal data — and drafts a reply in the comment's language, on the brand owner's AI tokens.
Replies, per channel: Off collects the comments and drafts nothing; Draft, the default, has the writer draft and a person send; Autopilot sends a reply to a plain question or thanks by itself when the comment is not negative or sensitive, was read with confidence and leaves nothing to check — at most 20 an hour per channel. Complaints and leads always wait for a person. Spam is set aside by itself and can be brought back.
Sending once: only an owner or a manager sends a reply. When nobody knows whether a reply went out, FABLS asks a person to check before it sends again.
The bell: the team hears in the app's bell, not by e-mail, when comments wait or a reply didn't go out.
What is kept of a commenter: the name the platform shows and their words — never an e-mail address, an IP address or a platform id.
Agents and the API: AI agents over MCP and the FABLS API can list and read comments, and draft, edit and send replies. Sending works only for an owner's or a manager's connection, and only if the brand's owner has let agents approve.
Not built in 0.19.0: ads, image generation, LinkedIn and X, reports sent by e-mail and follower-growth charts.

Drafting: each calendar slot's writer drafts the post for its channel and format, briefed with the campaign and your brand facts, and lists the caveats a person should check. Rewrite it with a note or edit it by hand. An active campaign drafts each slot about a week before its date, on the brand owner's castomAPI AI tokens.
Approving: an owner or a manager approves each post; editors write. A manager can set a channel to autopilot in a campaign, and FABLS then approves that channel's drafts itself. A channel can also be drafts only.
Publishing through castomAPI at the slot's time: Facebook Pages (text, a link, one picture), Instagram (one picture, a carousel of 2–10, a reel from a video address, a story) and WordPress through the castomo plugin (articles with a featured picture). "Publish now" as well.
By hand: TikTok videos and Facebook reels are drafted and approved in FABLS, then posted by a person, who marks them published. FABLS keeps no video files.
Pictures: upload them in the app, where they are kept public so the platform can fetch them, or paste an address. FABLS does not generate images.
Never twice: when FABLS cannot tell whether a post went out, it does not try again by itself; it asks a person to check. Failures show the platform's own words and ring the owner and the managers.
The publishing queue: waiting for approval, going out, didn't go out, published.
Reports: planned against published, per channel and per day, top posts, failures and a CSV download, recomputed from each platform's numbers an hour after publishing and after 1, 3, 7 and 28 days. Facebook gives reactions and clicks (it reports no reach for posts); Instagram gives reach, likes, comments, saves and shares, and views for reels; TikTok gives views, likes, comments and shares for videos marked published with their address; WordPress gives no numbers.
Not built in 0.18.0: the comments inbox (it came in 0.19.0), ads, image generation, LinkedIn and X, reports sent by e-mail, follower-growth charts and comment sentiment.

Rewards: points for the work done in FABLS, a level that pays AI tokens and days of FABLS Pro, three weekly quests, a streak with shields, badges, a shop, one field for codes, and three short games.
The FABLS API: an agent's token also works on the REST API and through castomAPI, under the same owner policy.

Claude, Cursor, VS Code and other MCP clients can work in a brand.
Every brand starts closed; its owner decides what agents may read and change.
A token per agent, shown once, and every call in the brand's agent activity.

The app opens at app.fabls.io.
100 free AI tokens every month.
An honest first hour.

Talk to the assistant instead of typing: recognised on your device where the browser can, otherwise one sentence at a time through castomAPI, and not stored by FABLS.

Brand facts from a file: text, HTML, Word or PDF.
Wear a design saved in dash-b.