Create
Any post,from anything.
A customer who cannot write one quick post without building a campaign leaves. So FABLS has four ways in: write it from scratch, make posts from something you already published, let a plan's slot draft itself, or give one brief and get the whole launch. Pictures, video and paid reach sit beside all four, and a person approves before any of it goes out.
From scratch
From content
From a plan
All at once
Ads and boosts
Four ways in
Four doors.
One approval behind all of them.
Every door ends in the same place: a draft in the publishing queue, waiting for an owner or a manager. Approval, publishing once and the reports work the same for a quick post and for a six-month plan.
From scratch
The words, a link, a picture and when: now, or any time in the next year. Choose one channel or up to twelve, and FABLS shapes the post to each platform before anything is saved, so a text too long for X is refused on the spot and not at four in the morning. Quick posts live in a hidden "Always on" campaign, so they are approved, published and counted like any other.
From content
Paste a text, drop a PDF or a Word file, or give a web address. Choose the channels and how many posts, and the posts land on the calendar, drafted from the source. Each one rests on a passage it quotes, and a passage that is not in the source is thrown away, so nothing is invented about what you said.
From a plan
The slot's own writer drafts it about a week ahead, briefed with the campaign, your brand facts and what the brand has learned, and lists what a person should check. This is the door that keeps a business present all year without anyone remembering to open it.
All at once
One brief, and optionally a source: a launch pack makes the plan, drafts the first two weeks and proposes the ads with a budget split between the channels, as one job you watch. It stops there. Nothing is approved and nothing is bought until a person says so.
More than words
What a post can carry,
besides its sentences.
- A picture from an ideaEvery draft carries a note on what its picture should show. One press draws it in your brand's colours, with the logo and a headline laid on it.
- VideoUpload an MP4 or MOV once. Facebook and Instagram reels, YouTube videos and TikTok videos go out by themselves at the slot's time, and a LinkedIn post can carry an MP4.
- A first commentPosted under the post right after it is out, once, on Facebook, Instagram and YouTube. A link or a question that does not belong in the caption goes here.
- A call to action, taggedA short call to action closes the post, and every link in it is tagged by platform and campaign when the post is published, so the visit shows where it came from. Tagging can be switched off for a brand.
- Hook variantsThe writer offers two other opening lines. You pick one, and the choice is recorded, so a test can later compare posts by their first sentence.
Pictures
One idea.
Four crops, with your brand on them.
The picture comes from the draft's own idea of it, in the colours and the look of your profile kit. The model draws no text, because letters an image model draws are misspelled; the headline is typed by a person and laid on by FABLS. The picture then comes in the four shapes platforms ask for, and you tick the ones to attach.
It is billed per picture to the brand owner's castomAPI tokens, whoever pressed the button, and the price is shown first. Nothing draws a picture by itself: not the writers, not autopilot, and not an AI agent.
- 1SquareFeed posts.
- 2PortraitInstagram's tall feed picture.
- 3StoryStories, reels and shorts covers.
- 4WideLink cards and the blog.
Logo, colours, headlineUsed or discarded, on the record
The honest bit: your own photograph of your own counter still beats a drawn one for most small businesses. The drawn picture is for the post that has no photograph, and the media library of royalty-free pictures is there for the one after that.
Paid reach
Ads and boosts,
on your own accounts.
A post that already went out can be boosted: promoted with a Meta ad bought on your own ad account, as it is, with no new words written. You choose the budget, the number of days and an audience, and the boost is created paused. Nothing serves until an owner or a manager approves it.
A campaign set to ads or both can also be composed as a Meta ad, with its campaign, ad set and ad, next to the Google Ads search campaign. The money is yours and never passes through FABLS, and the daily cap of the FABLS campaign is held by the database, not just on screen. Ads never go on autopilot.
- 1The postA Facebook Page post or an Instagram picture that is live. The post is promoted as it is.
- 2Budget and daysA daily budget for one to thirty days, checked against the campaign's cap.
- 3AudienceBroad, adults 25–54, young 18–34 or your own countries and ages.
- !WaitingCreated paused. Nothing is spent until a person approves it.
- 4NumbersSpend, impressions, reach and clicks, read from Meta for the days it served.
You pay Meta, not castomoAn approver starts it
Created is not published
Whichever door a post came through, it waits as a draft until a person has read it. Drafts spend the brand owner's AI tokens, never a platform's, and a draft that cannot go out says why in its row. Approving a post is the only way it reaches a channel, unless a manager deliberately put that channel on autopilot, and ads, replies to complaints and private messages never are.
A launch pack is the clearest case. It will plan a month, draft a fortnight and propose a budget in one go, and it still ends with a plan waiting for approval, drafts waiting for approval and an ad proposal waiting for a person to open it in the composer.
That is the whole design: the work is fast, and the decision stays slow on purpose.
One quick post,
no campaign needed.
Open the app, press New post, and the first one is a draft in a minute.
Approval and publishing Ads and boosts