Guides · Instagram
An Instagram accountlinked to its Page.
Seven steps to a professional account, linked to the business's Facebook Page: the way FABLS, and every other scheduling tool, reaches Instagram.
Before you start
Three things,
ready first.
- A business e-mail addressSign up with the business's own address, not a personal one.
- A Facebook Page you manageThe professional account is linked to it. If you have none yet, start with the Facebook Page guide.
- A username, a bio and a pictureA username that matches your other channels, a bio of up to 150 characters and a square logo.
The steps
Step by step,
in this order.
The account comes first, the link to the Page comes in the middle, and nothing needs to be rushed: you can finish the last two steps when you have stories and posts to show.
- 1Create the accountSign up with the business's e-mail address rather than a personal one, and choose the username and the name you want to be known by.
- 2Switch to a professional accountIn the account's settings, find the account type and switch to a professional account, choosing Business. Scheduling tools, FABLS among them, publish to professional accounts only.
- 3Fill in the profileAdd the bio and the profile picture. The website address goes in the profile's link field; add tags to it if your analytics can tell visits from Instagram apart from all others.
- 4Add the action buttonIn Edit profile, open Action buttons (or Contact options) and add the one that fits. Book and Reserve open a link; Call, E-mail and Directions use the phone number, e-mail address or place you give. A professional account is needed.
- 5Link it to the Facebook PageLink the account to the business's Facebook Page from the Facebook side, in the Page's settings or in Meta Business Suite. Tools reach Instagram through the Page it belongs to.
- 6Add the highlight coversWhen you have stories worth keeping, save them as highlights and give each a cover and a short title.
- 7Post the first postsPublish posts that introduce the business, then pin the one that says the most (the ⋯ menu on the post, then Pin to your profile). When you upload a picture, open Advanced settings, choose Write alt text and describe it.
In this orderAs of October 2026
The numbers
Sizes and limits,
to have to hand.
The limits Instagram sets for a profile, and the picture sizes that fit them. All platforms side by side: Profile and cover sizes.
Fit your text to its limit with the free Bio writer, or copy a size from the Size cheat sheet.
| Item | Size or limit | Notes |
|---|---|---|
| Name | up to 30 characters | – |
| Username | 1 to 30 characters | Letters, numbers, full stops and underscores. |
| Bio | up to 150 characters | – |
| Profile picture | 720 × 720 px | Shown in a circle: keep the logo inside it. |
| Highlight cover | 1080 × 1920 px | Shown in a circle; the title under it is up to 15 characters. |
| Picture in a post | 1080 × 1350 px | Caption up to 2,200 characters. |
With FABLS
Then connect it,
through the Page.
In FABLS, connect Facebook on Channels: the linked Instagram account comes with the Page. FABLS then publishes a picture, a carousel of two to ten, a reel or a story at the slot's time once a person has approved it, and brings the comments back to the inbox.
The setup guide in the app follows these steps. Once the account is connected, its Check the live profile button reads what Instagram shows and ticks the steps it proves; nothing on Instagram is changed.
Plain about it: FABLS publishes to professional accounts only, and reaches Instagram through the Facebook Page it is linked to. A personal account cannot be connected.
Questions
Quick answers.
Business or Creator?
For a company, choose Business. FABLS publishes to professional accounts, and the link to a Facebook Page is what it uses to reach the account.
Why does Instagram have to be linked to a Facebook Page?
FABLS reaches Instagram through the Facebook Page it belongs to, so the two have to be linked from the Facebook side before the account can be connected.
How long can the bio be?
Up to 150 characters, and the name up to 30. The sizes page has the rest of the limits.
Nine more guides.
Same shape, same order.
Each one is a short list of steps, the numbers you will be asked for and an honest word on what FABLS does there.
Do the steps once.
Let the kit do the typing.
FABLS's setup guide for Instagram is in the app: open Channels, then Set up a profile. It fits your words to Instagram's limits, draws the profile picture and the highlight covers, and gives you three first posts.
Open FABLS All guides