Integrations · Facebook
Your Page posts.You get your evenings back.
FABLS publishes to your Facebook Page as you — text, links, pictures and reels, at the slot's time — and brings back the comments, the Messenger conversations and the recommendations, each with a reply already drafted.
Without it
Opening hours at 21:40,
from the sofa.
A Facebook Page is where a local audience looks before they get in the car: opening hours, a change of plan, what is on this week. It is also the first thing to go quiet when the week gets busy.
Done by hand, each post is a small errand. Done by FABLS, it is a line in a plan you approved in January.
- 1Log inFind the Page, not your profile.
- 2WriteFrom nothing, in the voice of last month, which you do not remember.
- 3AttachThe picture, the link, the check that it opened.
- 4Come backTo see who replied, and to answer.
Every postWith FABLS: none of them
One post, one week,
no evening.
One post, one week
A week ahead, a draft appears
About seven days before the slot, the writer it belongs to drafts the post in the voice you chose, shaped for a Page: a text post, a link or one picture.
A person says yes
An owner or a manager approves it. A manager can put a channel on autopilot; until they do, nothing goes out without a yes.
It goes out at the slot's time
FABLS posts to your Page as you, once. If the answer gets lost on the way it does not guess and post again — it asks a person.
The comments come back
Comments, Messenger conversations and recommendations come back to one inbox, with a reply drafted by the same writer. A complaint always waits for a person.
What FABLS does on Facebook
Six things, said plainly.
Text, link or picture
A short post, a link with a line of its own, or one picture by address — the practical notices a local audience checks before they leave the house.
The slot's time, not yours
Every slot has its own day and hour, so a quiet Tuesday and two posts on Saturday are both possible.
Comments back, replies drafted
FABLS reads the comments under every post on the Page, FABLS's or not, and the Messenger conversations you switch on, and drafts the reply. Off, draft or autopilot, per channel; draft is the default.
Numbers from Facebook
Reactions and clicks, collected an hour, a day, three, seven and 28 days after a post goes out, from the platform's own insights.
Reels, on their own
You upload a reel once. It is drafted and approved like any post, and FABLS publishes it at the slot's time.
Hide, delete, boost
Hide or delete a comment from the inbox, or boost a post that is live as a Meta ad on your own ad account, paused until a person approves it.
Set up · Plan · Create · Run · Learn
Five jobs.
What FABLS does with each.
The same five jobs on every platform, as far as the platform lets an app like FABLS go. Where it stops, the table says so.
| Job | What FABLS does |
|---|---|
| Set up | A guide to a Facebook Page, step by step, with the profile kit beside it: every text cut to Facebook's limits, every picture at Facebook's sizes, the business details a Page asks for, the action button and three first posts, with a step to pin the welcome post. You connect the Page once. FABLS can send the Page's about text, website and cover for you, and reads the live Page back to check it.Where it stops: Opening the Page and verifying a business happen on Facebook; those steps are ticked by hand.Read the Facebook Page guide |
| Plan | Facebook takes its share of the campaign and its own dated slots in the plan, set in your time zone and at the hour the Page's own posts have done best at. On a campaign set to ads or both the plan also holds paid slots for a boost. |
| Create | A writer drafts each post in Facebook's shape: text, a link, pictures or a reel. Reels are uploaded once and published by FABLS; a first comment can follow the post; a picture can be drawn from an idea. A post that is live can be boosted as a Meta ad on your own ad account, created paused and started only when an owner or a manager approves it.Where it stops: A story is not promoted, and a post that is not live cannot be. |
| Run | Once an owner or a manager approves, the post goes out at its slot's time. Comments under any post on the Page, FABLS's or not, reach the inbox as they are written, with a reply drafted; a person sends it. A comment can be hidden or deleted from the inbox. Messenger conversations are answered the same way once a person switches them on for the Page, and recommendations are answered in public.Where it stops: Messenger lets a reply go out only within 24 hours of the person's last message. Autopilot never answers a recommendation that does not recommend the Page. A Facebook mention is shown but cannot be answered. |
| Learn | Reactions and clicks for each post, and the Page's own figures day by day: followers, new and lost followers, engagements, button taps and Page views, kept as a series.Where it stops: Facebook gives this kind of app no reach figure for posts, and none for reels, so the report shows none. |
Why this one matters
For a local business the Page is the shop window that has to be lit whether anyone is standing at it or not. Wrong opening hours, or a last post from March, say something a missing post never would: nobody is home.
For everyone else it is where people ask. A comment is a question with a customer attached, and an unanswered one is visible to everybody who reads the thread.
Honest advice: if you connect only one channel, make it the one your customers already open before they visit you. For many businesses that is the Page.
Why it is built this way
- Your key, not oursFABLS never calls Facebook itself. Every call goes through castomAPI, on a key minted for you, and the Facebook tokens stay with it. Revoke the key and publishing stops.
- Once, never twiceA slot is marked as publishing before the call is made. A lost answer is never retried on a hunch: a person confirms or marks it published. Only failures known to have made nothing are retried.
- A person in the loopAn owner's or a manager's approval before anything goes out; autopilot only by a manager's switch; a complaint always waits for a human.
- Paced, not nosyLooking for new comments costs tokens, so FABLS looks once an hour, and Facebook tells it the moment something is written, instead of checking all the time.
What is not here
Facebook gives this kind of app reactions and clicks but no reach figure, so the report does not show one. A Messenger reply can go out only within 24 hours of the person's last message, and a Facebook mention is shown but cannot be answered. WhatsApp is not here: it is a separate business platform with its own charges for every conversation.
Does FABLS post to my personal profile?
No. It publishes to a Facebook Page, which you pick when you connect.
What if Facebook says no?
The post shows in the publishing queue as one that did not go out, with the reason in the platform's own words. A post that should not wait for its slot has "Publish now".
Ten other doors.
Same key, same plan.
Every one of them is connected the same way and answers to the same plan.
Light the shop window.
Then go home.
Connect the Page once, with your own key. The plan does the rest, and you approve it in the time it takes to drink a coffee.
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